Pitch Perfect Origin and Evolution
Pitch Perfect was developed as a workshop event for junior creatives in the Ad2 Denver club and was hosted by several ad agencies including Philosophy Communication and Grenadier. After exiting Ad2, I introduced the program to OneTen Creative. Pitch Perfect is now in its seventh year and has evolved to include multimedia content and group presentations. It has helped our team establish better and healthier relationships with clients and ultimately improved the quality of our creative pitches.
How It Works
Contestants get a random print ad with a rudimentary brief and five minutes to prepare a creative pitch for the clients. Elected leaders then play the role of the client and challenge the creative. Pitch Perfect mixes public speaking with improv to replicate some of the nuances that arise in a creative pitch. It's perfect for identifying potential pitfalls and best practices.
After the creative pitch, the audience is encouraged to chime in with observations, compliments, and constructive criticisms. We compiled the lessons learned and put them into a booklet we could distribute to the team.
Here's a quick snippet of a coworker utilizing engaging body language and employing communication best practices to defend his print ad.
Roles & Responsibilities
Cory Voyzey: Idea creation, recurring event organization, vigorous host and participant recruitment, Pitch Perfect booklet copywriting.
Michelle Baker: Art Director of Pitch Perfect booklet