My team worked with the DISH Brand and Paid Social teams to create a series of co-branded online videos in coordination with ESPN and football personality Chris Fowler, promoting the return of college football and our sports-based viewing tools.
On the Go
At Home
In the Parking Lot
On the Road
Organic Social Media
Sports-based organic social posts are among our highest-performing posts. For the GOAT campaign, we launched with a mixture of GOAT-based trivia as well as generic college football facts. We created a cohesive vision for a holistic social media campaign spearheaded Chris Fowler as a social influencer.
Results
Silver Addy Award-Winning Campaign
Facebook Brand Lift Study
Reach of 2.37 million people with 5.21 million total impressions
13.8 pt. lift in ad recall compared to vertical average of 5.7 pts.
6.3 pt. lift in brand awareness compared to vertical average of 2.2 pts.
Client
DISH Outdoors
Collaborators
Creative Director: Steve Molnar, Social Designer: Katie Pederson, Account Director: Matt Chaffin